Packaging Art Design is an Economic Act (I)

The economical nature of packaging art design is its primary distinguishing feature from artistic activities and craftsmanship. This is mainly determined by the historical premise of the packaging art design.
The concept of this design has existed for a long time. Until the design we are talking about today, the most important change is the change of design purpose. The design in the art is the materialization of the artist's aesthetic ideal. It can not pursue the utilitarian nature of the material, and it can also not have to cater to the taste of others. It can be the embodiment of the artist's personal aesthetic interest. Packaging art design products are different. On the one hand, it is a work of art, on the other hand it is a real thing, and the latter is more important than the former. Practicality can be seen as the essence of packaging art design products. In this way, the products of packaging art design cannot but consider the utilitarian nature of the material. During the industrial revolution, the mass production appeared to provide as much rich material wealth as possible. At this time, the purpose of packaging product design has been thoroughly implemented into economic benefits. Now we analyze the packaging art design from the following aspects as an economic behavior.
one,
Prior to the industrial revolution, packaging art design was a workshop-style economic activity. Before the industrial revolution, the production methods were mainly industrial production marked by workshop production. The economic characteristics of the package art design produced mainly reflected three aspects:
1.
The packaging art design serves a small number of privileged classes, thus forming an elite and aristocratic design pattern. The products that truly have a design taste and reflect the awareness of packaging art design are often those high-end luxury goods.
2.
Packaging art designers have no professional division of labor. Designers and manufacturers often combine into one. Many of the packaging art designers are craftsmen and finishers of products, and a craftsman cannot leave a particular crafter to shape. In many cases, handicrafts are patented by a certain part of the designer and are strictly protected.
3.
The technical components of packaging art design are monopolized. The success of packaging art design products depends to a large extent on the designer's mastery of a unique process. In order to maintain its technological advancement, packaging art designers often do everything possible to monopolize the use of their technology. And because many crafts are groped for long-term practice, and for which rational, scientific and systematic research is often conducted, they can only be taught by words and deeds, and thus cannot be widely promoted. This objectively also contributes to the monopoly of technology. It eventually led to the stagnation of handicrafts.
Second, packaging art design is the behavior of production and economic development Modern packaging art design is based on the use of machine production and the highly developed productivity. The establishment and development of the market economy and the tremendous advancement in the level of science and technology have provided the possibility and necessity of mass production, and the corresponding social structure has also undergone great changes. The rise of the middle class constitutes the main body of society, and their needs have become the dominant purpose of the design and thus have promoted the democratization process of package art design for the public service. In the arts and crafts movement of the United Kingdom in the first half of the 19th century, a prominent proposition was to oppose the design of elites. The leader of the movement, John Ruskin, believes that the arts of the past were controlled by the nobility of interests and their scope has never been expanded. , never to make the people happy, to benefit them. ... Rather than producing luxury products, it's better to do something real... Please don't produce textiles again to please the Duchess. You should produce for the laborers in the countryside and produce something that they are interested in.
Packaging art design is produced under the historical background of the rise of machine production and the popularity of design. The packaging art design in the modern sense has its purpose first, which is practical. This is the most prominent and essential performance of art design economy. Taking practicality as the purpose of packaging art design means that products must be able to solve people's material problems and provide as much convenience as possible for human life. Art designers often achieve this by simplifying the process of prioritization and adding and improving functions. Purpose to achieve.
Third, the packaging art design is a cost-effective behavior For packaging designers and manufacturers, the practical purpose of the design is to demonstrate the economic benefits. The purpose of the designer is to satisfy the needs of the consumer. The effect of the product packaging design must be determined by the final beneficiary of the design, the customer. The manufacture of goods is a manufacturer. Their purpose is very clear: products must be competitive in the market. For new products, there must also be a huge market. Whether they are designers or manufacturers, they drive new products and improve design quality. The ultimate goal is economic efficiency, and the only way to achieve economic benefits is the market.
The development of packaging art design is accompanied by the development of modern markets. The packaging art design produced in a specific market relationship, market structure, and market regulations will inevitably have its uniqueness. This is mainly manifested in the following three aspects:
1. Both the packaging designer and the manufacturer must seek a specific target consumer group as the object of appeal. As a specific purpose of art design, they largely determine the effect of packaging art design. Any product has a certain target consumer group. In the feudal society, there are general daily necessities for the general public to consume, there are high-end luxury products designed specifically for the aristocracy; product design for modern large-scale industrial production, and its goal Consumer groups broke the boundaries of class and expanded to ordinary people. In consumption, people are equal. On the other hand, they pay more attention to the particularity of consumer objects, including consumer occupation, economic income, lifestyle, and peer competition. All these inspections are conducted in specific market relations. (To be continued)

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