New Challenges of Digital Asset Management in India and China (Part Two)

Printing Enterprise Digital Asset Management

What is digital asset management? What does it include? In general, digital asset management, whether it is media and publishing companies or printing companies, should include these aspects:

1. Mass data storage. A large number of digital files are an important feature of digital assets and therefore have high requirements for storage.

2. Open management. Another important feature of digital assets is the rapid growth of data volume. Open management can effectively manage all digital assets.

3. Easy search. A wide variety of electronic files make up a huge digital asset, and quick searches can pinpoint exactly what you need.

4. Effective data output. The ultimate goal of managing digital assets is to export them effectively to create benefits for the company.

5. Hierarchical rights management. Not all people are free to deal with valuable digital assets, and the necessary permissions can effectively protect the company’s digital assets.

In addition, due to the special nature of the printing companies, some requirements are put forward for digital asset management:

1. Cross-platform communication. In the production process, a printing company often uses two platforms, Mac and PC. In these two platforms, the exchange of electronic documents is regular. Therefore, cross-platform communication in digital asset management is very important. With the popularity of PDF workflows, the commonly used method now is to store electronic files in PDF format for cross-platform communication purposes.

2. Control in the production process. Production is the daily work of printing enterprises. How to make reasonable use of digital assets in the production process is the key to ensure the smooth production of printing enterprises, and it can also effectively increase production efficiency and reduce production costs. Especially in the aspect of plate making, the control in the production process is particularly important because it is basically the processing of digital assets.

3. Sharing in the production process. From prepress to printing to postpress, the whole process has complicated processes. Each process is closely connected with the front and back processes. The digital assets in the production process will be applied to many processes, so how to share these figures in the production process Assets are inevitable. If the digital assets cannot be shared in the production process, it will inevitably result in the waste of production efficiency, and virtually increase the production cost.

4. Statistics on the use of digital assets. The importance of statistical work to a production company is self-evident. Statistics on the use of digital assets can help business leaders make judgments and make accurate decisions.

Of course, the scope and characteristics of each company's digital assets determine the differences in the content of digital asset management. The truly effective digital asset management is based on an in-depth understanding of the company's digital assets.

Some Misconceptions about the Digital Asset Management of Printing Enterprises

1. Digital asset management means ERP or ERP is digital asset management. In fact, digital asset management and ERP are two different concepts. ERP refers to Enterprise Resources Planning, which refers to a management platform based on information technology, using systematic management ideas, and providing decision-making means for enterprise decision-making. Digital asset management is the use of information technology to establish a digital asset management platform for companies. There are similarities between the two - all adopting information technology and dealing with electronic files; there are also differences - the objects of management are not the same as the core content. This determines that digital asset management and ERP are two different management methods.

2. Digital asset management is achieved by implementing digital printing processes. The digital printing process refers to the various processes in the printing process, using digital technology to produce, thereby effectively improving the printing efficiency and product quality. Digital printing process is a brand-new production technology means, not a management method. There is a fundamental difference between the two and cannot be confused.

3. The purchase of a good digital asset management system enables the company's digital asset management. A good digital asset management system is just a tool for companies to implement digital asset management. As mentioned earlier, because each printing company's digital assets have different ranges and characteristics, it determines that each printing company's digital asset management has its own characteristics. Combining these characteristics of the enterprise with the digital asset management system is the real realization of the enterprise's digital asset management.

The competition of domestic printing enterprises has gradually transitioned from the competition of equipment technology to the competition of management technologies. Whether it can improve the management level of enterprises has become the key to winning or losing in competition. It is hoped that effective digital asset management can help printing companies and increase their competitiveness.

Source: Ke Yin Media

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